Zero to One

WHAT VALUABLE COMPANY IS NOBODY BUILDING? n n The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. n n `Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.' n ELON MUSK, CEO of SpaceX and Tesla n n `This book delivers completely new and refreshing ideas on how to create value in the world.' n MARK ZUCKERBERG, CEO of Facebook n n `When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.' n NASSIM NICHOLAS TALEB, author of The Black Swan n