Why You Win or Lose: The Psychology of Speculation, Paperback/William J. O'Neil

Many years ago, I heard a story by Fred C. Kelly, the author of Why You Win or Lose, that illustrates perfectly how the conventional investor thinks when the time comes to make a selling decision... William J. O'Neil Why You Win or Lose, by Fred C. Kelly, written in a direct and easy to undersand style, identifies the four great enemies to investment success, and share his secrets about making money as a highly successful speculator.