The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy - Richard Shotton

Shotton, Richard: - nRichard is the founder of Astroten, a consultancy the applies behavioural science to marketing. nHe started his career in marketing 20 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before specialising in the application of behavioural science. n nRichard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Quartz. n nHe tweets about the latest social psychology findings from the handle @rshotton.n