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Vezi pe elefant.ro →Strategic Marketing. Creating Competitive Advantage, 4 Revised edition, Paperback/***
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Descriere
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
- Editură
- Oxford University Press
- Pagini
- 600
- An
- 2022
- Dimensiuni
- 189 x 246 x 29
- Copertă
- Paperback / softback
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