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Detalii
- Brand
- Claude Hopkins
- Categorie
- Business & Economics
- Magazin
- libris.ro
- Cod (GTIN)
- 9781603868044
Descriere de la libris.ro
n nThis Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Businessn
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