No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - Dan S. Kennedy

nThe Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. n nIn this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. n nStrategies in the book are illustrated by updated case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.n