McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire - Jeffrey Rothfeder

The absorbing story of how the McIlhenny Company--a secretive, island-dwelling family business that clings to tradition--launched one of the hottest products of all time. n nIn this fascinating history, Jeffrey Rothfeder tells how, from a simple idea--the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico--a secretive family business emerged that would produce one of the best-known products in the world. n nA delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods.n