Lucky by Design: The Hidden Economics You Need to Get More of What You Want - Judd Kessler

nJudd B. Kessler is the inaugural Howard Marks Endowed Professor of Business Economics and Public Policy at the University of Pennsylvania's Wharton School. In 2021, Kessler was awarded the prestigious Vernon L. Smith Ascending Scholar Prize for his path breaking scholarship. For his work on organ allocation, Kessler was named one of the 30 under 30 in Law and Policy by Forbes. He is an award-winning teacher whose courses are popular among undergraduates, MBAs, PhD students, and executives, as well as a sought-after speaker. His research and writing have been featured in leading media, such as The New York Times, The Wall Street Journal, The Washington Post, Los Angeles Times, Scientific American, Harvard Business Review, Politico, NPR, Hidden Brain, and Freakonomics, among others. He received a bachelor's degree, MA, and PhD from Harvard University and an MPhil from the University of Cambridge. At Harvard, Kessler trained with Nobel laureate Alvin E. Roth, one of the founders of market design, the area in which he has been conducting research for the past fifteen years. n