Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell or the Size of Your Budget) - Veronica Romney

nBuyers are smart.n nn nThey've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.n nn nTo survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand.n nn nIn Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to buy this and instead extend the powerful invitation to be this. - no matter what you sell or the size of your budget. n nn nOnce you understand this revolutionary approach to marketing, you'll never go back to the outdated, overused outcomes-based marketing approach again.n