Experience Economy - Joseph Pine

Fully updated edition that brings the timeless idea of The Experience Economy into the digital world. n n n n New examples and data on a timeless idea. n New information on virtual experiences and using the experience economy on the web. n New preface. n Two proven frameworks that show how to stage engaging and compelling experiences. n Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame. n n Audience: Senior strategists, marketers, product development. n