Create in a Flash: A Leader's Recipe for Breakthrough Innovation - Roger Firestien

n nIdentify the real problem. n Don't waste time and money solving the wrong problem. n Consistently create ideas. n Make your business recession-proof and competition-proof. n Grow your business. n Solve the tough problems holding you back.n n n Leading in our world is difficult, and it is not getting easier. To compete and be profitable in today's marketplace, you need big, creative solutions and you need them now. n nJust as you follow a recipe to cook a great meal, there is a recipe to create great ideas. Create in a Flash is based on Dr. Roger Firestien's 40 years helping companies unleash the innovation of their workforce. Roger's clients include AT &T, SC Johnson, Disney, Hilton, NASA and over 600 other organizations big and small, including corporations, government, universities and churches.n