elefant.ro
Vezi pe elefant.ro → (se deschide în filă nouă)Brands and Branding. Strategy to Build and Nurture Brands, Paperback/***
225 RONpreț anterior: 288,99 RONeconomisești 63,99 RON
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Detalii
- Brand
- Taylor & Francis Ltd
- Categorie
- Foreign Books
- Magazin
- elefant.ro
Descriere de la elefant.ro
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
- Editură
- Taylor & Francis Ltd
- Autor
- Suraj (School of Business, University at Albany (SUNY), USA) Commuri
- Pagini
- 296
- An
- 2023
- Dimensiuni
- 154 x 233 x 22
- Copertă
- Paperback / softback
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