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Brand Management. Principles and Applications for Effective Branding, Paperback/Paurav Shukla
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Brand Management. Principles and Applications for Effective Branding, Paperback/Paurav Shukla

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Descriere

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

Editură
Kogan Page Ltd
Autor
Paurav Shukla
Pagini
344
An
2024
Dimensiuni
171 x 239 x 22
Copertă
Paperback / softback

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