Art of Persuasion: Winning Without Intimidation - Bob Burg

n nThe Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? n n After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you. n n One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. n n The Winning principles you will learn include: n n- Making People Feel Important n- Everything is Negotiable n- Dealing with Difficult People n- Persuasion in Action n- What Sets You Apart from the Rest n- Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime--filled with one success after another