Art Of Innovation - Tom Kelley

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. n n Kelley shows how teams: n -Research and immerse themselves in every possible aspect of a new product or service n -Examine each product from the perspective of clients, consumers and other critical audiences n -Brainstorm best when they are focussed, being physical and having fun n n The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. n